Clearly, you can run whatever tire pressure that you like, but....
Brian has pretty much put it all in a nutshell. Much depends on the construction of the tire and in particular the sidewalls.
Typically 35 to 36 psi seems to have worked quite well for most, DrKaligari likes his waaay harder, and apparently triggerfink has had problems with 34 psi in front(?).
With the recommended 30 psi front/33psi rear, pretty much insures that the car will understeer, but have a decent ride. Understeer is considered safer for less the optimal drivers. By raising the fronts you stiffen the overall spring rate of the front of the car, and give the front tires more grip... The car will respond better. You might notice that the book also says something like "That for sportier driving you can raise tire pressure."
It's your choice as to what you want to do, but you really want to monitor the pressures fairly closely while you are experimenting, and in particular in the Spring and Fall when the air temperatures start to vary wildly. That will effect tire pressure as well. Ten degrees temp change will effect the tire pressure about 1 psi.
Personally I run 36 psi all around on my Bridgestone S-03's, race tires start a little lower, and go way up on the track............ In my experiance, 40 psi or more in front tends to make the car feel a little squirlly at speed.
What you want is consistancy, and a fixed pressure helps get that, so yes check you pressures fairly often.