Reminds me: there was ... may still be ... an enormous Michelin rubber plantation in South Vietnam, between Saigon and the Cambodian border. That whole area ... the plantation and much much more ... was a real hotspot of combat ops during The Big One. Oddly, the US had to pay Michelin for damage to the plantation arising from military activities; I doubt Uncle Ho paid his Michelin tab, assuming Michelin sent him one. I never harmed the plantation ... just flew pre-strike and post-strike photo recce hops over the region.
Anyhow, all I knew about Michelin then ... 1967-70 ... was that it made tires for European sports cars. I had [then] never seen a Michelin tire and never expected to see one. But during the years I was in WestPac, Michelin began making inroads into the American tire market. While I was back home in November 1970, I bought a set of Michelin X tires for my 'Vette. Whoa!! ... instant and remarkable upgrade in tire performance and responsiveness.
I've never since bought any tire brand other than Michelin. I've bought cars and trucks that had other brands of tires on them when the vehicle was purchased, but I replaced all of them with Michelin as soon as I could reasonably justify it. Nothing comes between the road and my heinie but Michelin tires.