[AutoGuide.com]

Cadillac has just launched a marketing push title "New Standards", highlighting some of the brand's best features and little known secrets. Along with a new site dedicated to highlighting these traits, the GM luxury brand has just released the first of what appears to be a series of clever videos pitting Cadillac models against their rivals.

In the first spot, there's a 0-60 drag race between a Mercedes C300 and a Cadillac Escalade. With 403-hp and plenty of torque, the mammoth SUV holds its own. Plus, it's a great way for Cadillac to highlight the luxury 'ute's excellent towing capability too.

Watch the ad after the jump and learn more at cadillac.com/newstandards:

More: Cadillac Takes on Mercedes C300 in a Drag Race With an Escalade [Video] on AutoGuide.com