BenzWorld Junior Member
Date registered: Nov 2007
Vehicle: 1984 380SL, 1985 500SEC
Location: Simi Valley, CA
Mentioned: 1 Post(s)
Quoted: 12 Post(s)
I came across this post and definitely wanted to chime in here so you all have a "behind the scenes" perspective.
The URO team is made up of passionate enthusiasts such as yourselves, and we definitely understand where you’re all coming from.
We recently developed our “URO Premium” brand to accomplish what many of the passionate enthusiasts desire: replacement parts that are superior to OEM at a reasonable price. Our URO Premium window regulators accomplish this, as well as our URO Premium metal engine pulleys, aluminum t-stat housings, etc. However, 99% of our product line is not engineered to be superior to OEM. These parts are designed to be comparable to OEM for less money, creating great value for the DIY enthusiast. However, the cost savings is not due to the use of inferior materials or shoddy manufacturing (at least not since we expanded our QC capabilities several years ago). We’re able to offer low prices because our reproduction parts don’t require years of expensive R&D to develop and validate, which original equipment manufacturers must recoup in the form of high retail prices.
Have we failed to provide acceptable quality on some products over the years due to inadequate materials testing and manufacturing QC? The answer is undoubtedly yes. Have we improved in these areas and fixed many, many quality issues? I can say with 100% certainty, a resounding YES! In the last few years we have made drastic company changes and have spent a fortune revamping our product line. Today we have seven full-time mechanical and electrical engineers, a material testing laboratory, an arsenal of life-cycle and destructive testing equipment, and a complete library of OEM samples to test against.
As a company, URO cares more than you all can imagine. We don’t want any of our products to fail prematurely, and if there’s an inherent problem causing a failure we’re going to do our damndest to fix it. But at the end of the day, our standard products are for commuters who just want a good part at a low cost. For serious enthusiasts who demand the highest quality at any price, we’re proud to offer the URO Premium line. Hopefully the difference will be clear to our potential customers, and whichever URO part they choose will satisfy their budget and expectations.
Thank you all for your candid feedback. Please feel free to contact me if I can be of assistance to you or another forum member.