Mercedes is Working on a New Naming Convention, Again
Mercedes-Benz has filed trademark applications in Canada and multiple other markets for a number of nameplates for both standard series production models and AMGs.
The German automaker has filed trademark applications for A 40, CLA 40, SLC 40, SLC 50 and GLE 50 in Canada, and has also filed to reserve CLA 50 in Germany and globally with the World Intellectual Property Organization. In the past, Mercedes has reserved two-digit nomenclatures for AMG performance models, but we have our doubts these are for AMGs. Instead, we think they are part of a revised Mercedes naming structure that could see it toss out three-digit nameplates, such as CLA250, in favor of two-digit ones like CLA 40, for example.