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Any chance you could share your Car Cost Canada report?
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I'll give some indirect numbers
(polytically correctness "oblige"
): compared to the MSRP, the markup on a base 200T is 9,9%. Its 16,2% on CVT and paint, 0% (

) on premium package. Total cost/MSRP: 9%. There is a possibility that these markups are area dependant.
A
"fair dealer markup" is from 3% to 6%. Depending if I take the words of the salesman or a more realistic figure for the "given" tyres, the final markup in my case is between 5 and 6%.
Hope it will be useful for others.
As for the demos, the dealer in my area doesn't seem to let them go as long the are new cars in inventory.
The 1500$ cashback is only for a cash purchase: if you lease or finance a B class, you may have in place the 2,5% rate.