I got it...eventually. A somewhat delicate operation.
It was some plastic tabs I had eyeballed earlier, which are part of the mirror glass backing - there are two, but I guess the instructions are based on only one needing to be pushed (away from the drive) to help get the glass off (I pushed the one on the other side as well). Also worth noting, a square piece of double-sided tape is used at the factory, to further secure the glass backing to the drive - if changing out the original glass (backing), the glass just has to be pulled and manipulated until it comes off the drive at this point (you have to break the seal of the double-sided tape).
Getting the electrical connector to the glass off (for the heating and auto-dimming) was tough as well, but I managed to get it out eventually without breaking anything. Possibly there was some notch that I needed to press harder to loosen the connection.