In surveys that have been conducted: After 30 minutes 88% of the people remembered seeing the Aerial ad go by. In addition, an astonishing 79% of respondents remembered the product or service being advertised and could repeat most of the message! We attribute these figures to the length of time the target is exposed to your message as well as the novelty of the medium. It's not something they see every day, unlike TV and newspapers.
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Will people remember my ad? 
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