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Old 03-31-2009, 02:32 AM   #1 (permalink)
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Conservative Talk Ratings Skyrocket

Now obviously this is biased but it still is interesting to see that the ratings keep going up for Conservative talk radio.

Big Hollywood Blog Archive Conservative Talk Ratings Skyrocket

And this from the website "http://talkers.com/online/"

"Controversy Good for Limbaugh. Just as TALKERS magazine publisher Michael Harrison told the Washington Post’s Howard Kurtz two weeks ago, the Limbaugh-Obama feud has boosted Limbaugh’s ratings tremendously. Limbaugh’s website reports the February Arbitron PPM report indicates huge growth in the show’s ratings in the PPM markets. For example, WABC, New York’s 12+ numbers went from a 4.6 share in December to 5.9 in January and 6.7 in February. Other PPM markets are showing similar ratings increases. Limbaugh notes the March PPMs should be interesting as those will reflect the period that includes his CPAC speech and the aftermath from that."

I guess I was right...dagnabbit.
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Old 03-31-2009, 03:08 AM   #2 (permalink)
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And here are some more specifics.

In New York City, WABC has experienced huge gains during Rush's noon- 3pm timeslot: from 4.6 to 6.7 overall (12 and older) share, good for first place overall in the nation's largest market. Rush's Big Apple listenership is now estimated at 693,000.



In the second-largest market, Los Angeles, KFI-AM has surged into the number one position (all listeners 12 and older) from 9am to noon, with 618,000 listeners, a 4.6 to 6.0 audience share increase over three months and an even bigger males 35-64 (4.6 to 6.3) move, to take first place there as well.



Chicago, saw another huge move, with Rush affiliate WLS also taking first place during his timeslot (12 and older), from 5.2 share to 6.9 and a total local listenership of 396,700 in the third-largest market.



KSFO / San Francisco saw similar results, despite the extreme-left bent of the Bay Area: 4.7 to 6.0 share, now ranking second overall and with men aged 35-64. Total audience: 346,000.



In Dallas - Fort Worth, 4.8 to 6.4 men 35-64 and fourth overall (12+), 3.5 to 4.5. Cumulative audience: 250,000.



Houston's results were truly blockbuster: 6.0 to 9.8 overall, ranking number one with a bullet and audience of 382,300. Men 35-64: number one again, from 8.6 to 12.2 over three months. Adults 25-54: first place, 4.6 to 8.7. Women 25-54: 3.7 to 8.3 again good for a top ranking.



DC's WMAL also saw Rush-related growth: 4.1 to 6.7, good for third overall and an audience of 155,300. Men 35-64: number one with a staggering 6.4 to 13.4 move.



In Atlanta, Rush has helped WGST fend off an enormous competitor, WSB-AM, with a similar 4.0 to 6.2 upward move, good for fifth place overall and a total audience of 473,500. The results are better in the male 35-64 demographic, surging from 5.5 to 8.0 share.



Bucking Detroit's recent Democratic voting trend, Rush's performance on WJR-AM has been more significant than ever, moving into first place with a 5.8 to 9.6 jump. Men 35-64: number one and 11.6 share. Total audience: 253,000.


Given this blockbuster data, will the White House think twice before targeting Rush again?

Keep in mind that these numbers don't even include Limbaugh's strongest markets, medium-sized cities such as Reno, Albuquerque, Boise, Fresno, Bakersfield and hundreds of others where his program dominates local radio.


UPDATE: Rush's surge has also led to overall, full-day gains at most of these stations, with WABC/ New York moving into fifth place overall, ahead of many music stations. That's its best showing in at least a year.

KSFO/ San Francisco also rose overall, grabbing sixth place, while WLS/ Chicago now ranks second, a stunning feat.
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Old 03-31-2009, 05:42 AM   #3 (permalink)
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Mr. I'm somebody, will be along shortly to tell how those numbers are all wrong.

If we're lucky he might tell us what his IQ is too!
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Old 03-31-2009, 06:15 AM   #4 (permalink)
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Old 03-31-2009, 07:10 AM   #5 (permalink)
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Old 03-31-2009, 08:04 AM   #6 (permalink)
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Yup, how sad....
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Old 03-31-2009, 08:24 AM   #7 (permalink)
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Old 03-31-2009, 08:39 AM   #8 (permalink)
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AM Radio! The medium of the future!
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Old 03-31-2009, 08:54 AM   #9 (permalink)
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We report, you fapicide.
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Old 03-31-2009, 09:54 AM   #10 (permalink)
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We report, you fapicide.
This is right in line with what David Frum is saying, the "conservatives" have gone from being a "political movement" to a "disaffected class". Unable to achieve political power in a world where opinion and demographics are moving south on them, they will turn to the Faith Healers, since the political system no longer works for them. Preach on Brother Rush! Say Amen, Brother Glenn!

McBear brings up a good point, as does GS - what do we call them now? I go with Limbogians.

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