Hey, guys. I posted a new article on my blog (AutoTribute) - tell me what you think about it:
There has been an article I have been wanting to write for quite some time, and now that the results from the reliability studies conducted by JD Powers
and Consumer reports are in, I guess now is a good time to write it. You're probably wondering what I mean by "Japanese freeloaders"...Well, I'm using that to refer to certain Japanese automakers that are getting a "free walk" with the reliability of their cars mainly because they are Japanese.
And who are these automakers, you ask? All other Japanese automakers (not including their luxury brands) besides Toyota and Honda. Ask any random American about reliability and they wouldn't hesitate to group Nissan, Mazda, Mitsubishi, Suzuki and Isuzu with the likes of Toyota and Honda. These random Americans are in effect saying that these brands are more reliable than any American brand. But a careful analysis of the reliability of brands over the years will reveal that they were no better (if not worse) than their American counterparts. the reliability of Pre-Renault Nissans, for instance, were atrocious! And even today these brands still lag behind the American brands (based on the 2009 JD Powers reliability study).
So what gives? Pure ignorance. The public has been led (whether accidentally or intentionally) to believe that any Japanese automaker, by default, has better reliability than any American automaker. Even though it is Toyota and Honda that are to be applauded for the reliability of their cars, the other Japanese automakers also benefit (undeservingly) from the image of quality earned by these two automakers. In contrast, mention the name Buick or Ford to any random American and they would tag them, without hesitation, as unreliable, even though Buick topped Lexus in the latest JD Power survey and Ford is very near Honda on the list.
Another way these Japanese freeloaders benefit from their "false reliability" is that while the public has a good image of them, they can continue to improve
this image by actually improving the quality of their cars without any deterrence. The American automakers, on the other hand, have to incur huge costs just to prove that they actually do make quality, reliable cars. And until they can prove this, fewer Americans will buy their cars. Now don't they wish they were Japanese...
You can find the article here