Angry Ford dealer in SC blasts imports in ads - Mercedes-Benz Forum

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post #1 of 7 (permalink) Old 12-09-2008, 10:40 PM Thread Starter
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Angry Ford dealer in SC blasts imports in ads

Angry Ford dealer in SC blasts imports in ads
By RUSS BYNUM, Associated Press Writer Russ Bynum, Associated Press Writer
Tue Dec 9, 6:22 pm ET

SAVANNAH, Ga. – A Ford dealer angered over the proposed bailout of U.S. automakers blames the nation's sour economy on Congress and criticized buyers of Japanese cars, calling the vehicles "rice ready ... not road ready" in a radio ad.

O.C. Welch, who owns a dealership near Savannah in Hardeeville, S.C., began airing the minute-long ad on a dozen stations in the area over the weekend. The ad sounds more like a talk-radio tirade than a sales pitch.

"All you people that buy all your Toyotas and send that money to Japan, you know, when you don't have a job to make your Toyota car payment, don't come crying to me," Welch says in the ad. "All those cars are rice ready. They're not road ready."

Floyd Mori, executive director of the Japanese American Citizens League, said Welch's remarks evoke anti-Asian sentiments often aimed at Japanese and Chinese immigrants to the U.S. from the 1930s through World War II. He also noted many Japanese automakers' cars are manufactured in America.

"It's a blatant, ignorant, racist remark from somebody who should know better," Mori said.

Toyota spokesman Xavier Dominicis said the company's cars consistently receive high marks for quality. The automaker employs 36,600 Americans, he said, and about 60 percent of Toyota vehicles sold in the U.S. were manufactured here.

"How do you tell a worker in Kentucky who's producing a Toyota that his job is worth less than another American autoworker's?" Dominicis said.

The car dealer, though, said Tuesday he had received more positive calls than negative ones. His dealership sold 15 new cars Saturday — half of them to people drawn to the lot by the ad, he said.

Welch said he's mostly mad at politicians, blasting them in his ad as only being good for "slinging mud and spending our tax dollars." He said the government should offer tax incentives for consumers to buy new cars rather than spend money bailing out Ford, General Motors and Chrysler.

Copyright © 2008 The Associated Press.
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post #2 of 7 (permalink) Old 12-10-2008, 01:14 AM
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post #3 of 7 (permalink) Old 12-10-2008, 03:42 AM
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Smart move for this guy, even if the remarks are ignorant. The people he'll be pissing off with this ad aren't his customers anyways. He's appealing to the redneck demographic, and I'll bet there are enough of them in SC to make it worthwhile. He's just looking to conquest sales from other Ford dealers in the area by giving people a reason to choose him.
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post #4 of 7 (permalink) Old 12-10-2008, 05:03 AM
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^ Exactly. I'm surprised it hasn't happened here yet.
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post #5 of 7 (permalink) Old 12-10-2008, 05:13 AM
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Welch is a moron. I will never own another Ford, Chevy, or Chrysler.

I will not support Criminals.
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post #6 of 7 (permalink) Old 12-10-2008, 05:44 AM
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This is why the BIG 3 SUCK and this is the REAL reason for poor sales:
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post #7 of 7 (permalink) Old 12-10-2008, 01:06 PM
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Desperation and fear are ugly traits.

I am guessing that Bubba has not yet connected the dots that part of the bailout would be to insure the viability of the dealer network. Maybe Rush didn't point that out to him.


Being smart is knowing the difference, in a sticky situation between a well delivered anecdote and a well delivered antidote - bear.
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