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post #1 of 10 (permalink) Old 09-05-2008, 08:19 AM Thread Starter
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Google Chrome

Google Chrome is a browser that combines a minimal design with sophisticated technology to make the Web faster, safer, and easier. Use one box for everything--type in the address bar and get suggestions for both search and Web pages. Thumbnails of your top sites let you access your favorite pages instantly with lightning speed from any new tab. Desktop shortcuts allow you to launch your favorite Web apps straight from your desktop.Note: Google Chrome Web site,


Works real well.
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post #2 of 10 (permalink) Old 09-05-2008, 12:42 PM
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Google's Cash Cow: You

Bob Rice is the author of Three Moves Ahead: What Chess Can Teach You About Business, and the former C.E.O. of a tech start-up. He now runs merchant bank Tangent Capital, which he founded in 2005.

Love 'em to death, but here's the thing to remember about Google: your business is its business.

Google doesn't sell software or hardware or content. It sells you -- or, slightly more precisely, its ability to understand your habits and deliver your attention to particular advertisers. And because of this, I am just a touch nervous about installing Chrome, its new browser software.

Of course, Google already collects mountains of information about you from your searches (you do realize they keep track of those, right?), and from the huge cookie collection delivered fresh daily by their ad bakery (the cookie gathers information from all Google products and affiliates -- and doesn't expire until 2038). Gmail users may also have long ago realized they were conceding privacy for convenience and bells and whistles.

Indeed, Google has far more and better data about your habits than the relatively modest amounts that set of privacy firestorms for AOL and DoubleClick (which Google now owns) back in the day. But so far, with Google, it's been like successfully boiling a frog: the temperature has gone up very slowly, so nobody's jumped out of the pot just yet.

Perhaps that's because Google offers so many wonderful services. Who wants to head out without checking the traffic with Google Maps (oops, more footprints)? Or plan an event without checking everybody's calendar (oy...)?

At first glance, Chrome seems just another browser -- and between us, who cares? IE, Safari, Firefox Chrome -- one has more cup-holders, another has leather trim. So is the idea really just to take a piece of the "browser business," as many say? I doubt it, largely because there isn't one: nobody's paid for browser software since about 1998. Firefox, remember, is the product of a nonprofit -- one that, interestingly, has been heavily funded by Google, for reasons previously unknown.

At first, Google's goal will be to change the software game and speed your transition from a desktop-driven environment to its "cloud computing" applications: word processing, spreadsheet, and presentation software. Google hopes that soon, you'll create these documents on one computer, leave them on their servers in the sky, and then continue working on them later from any other computer. Natch, you'll collaborate, share and deliver the docs this way, too. And Chrome will be the interface for it all, on top of serving more mundane Web surfing functions.

And all the while, Google will be doing the usual, capturing your data, your documents, your habits.

And, how will they use all this information? To do what they do: deliver ever more precisely targeted ads, with concomitant higher response rates, and thus generate more dollars. Maybe we'll see "This cell sponsored by Fidelity" in our spreadsheets soon.

Sure, other companies are in position to track your data, too. The difference is that, for the most part, their business models don't require them to exploit that knowledge. And certainly nobody has the reach that Google has and will have -- especially after they eliminate your last ability to hide with the G-phone this fall.

Now we know Big Brother's real name, do we care? Free software and services are great, and I'd rather see relevant ads than irrelevant ones. But make no mistake: this lunch, too, has a real cost. It's called privacy.

So that's the question consumers have to answer: Is it worth it? If they genuinely don't care about one company controlling a complete catalogue of their surfing and working, talking and texting, and meetings and greetings, fine. For me, I think I'd rather pay cash and avoid a virtual peeping-Tom who only makes money if he predicts my private behavior well. But, then, I admit it: I'm so 2005.

So, shine up your computer with Chrome if you like; but at least consider getting that "Do No Evil" promise in writing first.

"If spending money you don't have is the height of stupidity, borrowing money to give it away is the height of insanity." -- anon
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post #3 of 10 (permalink) Old 09-05-2008, 12:46 PM
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They know about all of my kinky website visits
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post #4 of 10 (permalink) Old 09-05-2008, 12:51 PM
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Yeah, I'm sticking with Firefox for now. I did download and give it a whirl, but...meh, not for me
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post #5 of 10 (permalink) Old 09-05-2008, 01:01 PM
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The Bob Rice piece is a fine article that highlights some of the future issues at stake here. But let's not lose sight of the present either. I believe the Internet was a better place before Google swatted and killed its competition. The Internet used to feature several search engines, including Alta Vista, Excite, Lycos, and HotBot (Yahoo was at that time an Index, rather than a search engine). They all decided to get into the advertising game, and up popped Google, offering search integrity and an ad-free interface. The competition died a fairly swift and painless death, and with its slick and clean ad-free interface, Google reined supreme.

The problem is that once the competition was killed off, Google also slowly eased into the advertising game, at first separating the ads from search results in a manner that retained its integrity, but ever so slowly slid toward a merger that now makes it quite difficult for many to understand where the ads stop and search results begin. Beyond that, we now have an entirely Google-driven Internet. If you are a retailer who depends on Internet-driven sales, you either construct and maintain a Google-friendly Website, or you die. Before Google took over, you had more freedom to create the Website you wanted, since in the end, you would probably be listed favorably on some but not all search engines no matter what.

The only shining light in all of this has been Yahoo, which entered the search engine game a couple of years ago, banking on the excellent reputation it had garnered as an index to propel it into competition with Google. Yahoo has been successful in carving out a small piece of the pie, but not nearly enough to shake the stranglehold Google has on the Internet. I fear that the addition of Chrome to the browser field will only strengthen that grip.

"If spending money you don't have is the height of stupidity, borrowing money to give it away is the height of insanity." -- anon
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post #6 of 10 (permalink) Old 09-05-2008, 01:38 PM
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Kinky Site Visits

Quote:
Originally Posted by drewprof View Post
They know about all of my kinky website visits
I am a Noob here and even I know about your kinky web site visits by the trail of used, sticky facial tissues. j/k Have a nice pron free day!
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post #7 of 10 (permalink) Old 09-05-2008, 02:44 PM
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Originally Posted by bophunk View Post
I am a Noob here and even I know about your kinky web site visits by the trail of used, sticky facial tissues. j/k Have a nice pron free day!

I don't use facial tissue, nooby, do you want to know what I use?
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post #8 of 10 (permalink) Old 09-05-2008, 06:23 PM
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Quote:
Originally Posted by drewprof View Post

I don't use facial tissue, nooby, do you want to know what I use?
Just say no and save yourself.

I'm not bad. I'm just drawn that way.
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post #9 of 10 (permalink) Old 09-05-2008, 06:24 PM
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Just say no and save yourself.
You are wise
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Last edited by DP; 02-01-2009 at 11:27 PM.
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post #10 of 10 (permalink) Old 09-08-2008, 12:51 PM
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You are wise
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I've learned a few things hang out with you fellas. Good, Bad, and Ugly but fun nun the less.

I'm not bad. I'm just drawn that way.
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