Date registered: Apr 2004
Location: The BlueGrass State
Mentioned: 0 Post(s)
Quoted: 2 Post(s)
most polls are not conducted as simply as the O or M poll. That type of poll does provide very good success.
Polls live and die by how they are written. My friend the pollster who has been doing them for nearly three decades just laughs when folks talk about the validity of some polls, as he sees from the questions that they lead the target.
And that is the problem with many of the media and Party polls. They tend to lead respondents. The college polls and professional polls are usually done much better and tend to be more accurate.
He has, among other diverse clients the DNC, RNC, McDonalds and Prudential. So he has to develop flat polls to insure accuracy. His DNC and RNC polls are always internal only as they tend to never hit air. They are for the REAL analysis, not a press release.
Being smart is knowing the difference, in a sticky situation between a well delivered anecdote and a well delivered antidote - bear.