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post #1 of 2 (permalink) Old 07-07-2008, 03:32 PM Thread Starter
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Tops in Broadcast!

heh, heh........
The Panjabi voice is celebrating!
Panjab Radio What do you think makes a great radio station? Hmm…. good music, something that educates us, provides entertainment and laughter…
Well, Panjab Radio does all this and more which caters for all, from the dhaddies (grandmas) to the baché (the kids).
Panjab Radio was the first satellite radio channel in Punjabi, which has been running successfully for six years. What makes this Radio station different is that it “broadcasts in one language” as stated by Surjit Singh Ghuman, the managing director of the radio station. “According to a London study, 72% of the Asian community speaks and understands Punjabi but everyone wanted to open up an Asian radio station”. Surjit continued, “The only way to succeed in life is if we provide something which was different and unique so we provided 100% Panjabi Radio station, first one in the world.”
On Sunday 25th June 2006, Panjab Radio hosted a successful event in honour of the 400th anniversary of the martyrdom of Guru Arjan Dev Ji, the fifth Sikh Guru. The Panjab Radio station was also celebrating the opening of their new building. The event was attended by over a thousand of listeners including international Punjabi singers Malkit Singh, and Mangi Mahal who both sang various hymns.
The event began at 10am with listeners joining in to listen to Sukhmani Sahib Ji Da Paath (a Sikh prayer). This was followed by Kirtan (hymns) which was sung by different groups including Chamkaur Singh’s Dhadi Jatha.
Also, Guru Ka Langar (free community food) was being prepared and served by various members of the Panjab Radio team. Many people worked together including children, to ensure the day was a great success.
Listeners had a chance to join in with the celebrations by joining in with the prayers and by also personally meeting the presenters and the team of Panjab Radio station.
Panjab Radio is well known to attract the youth by educating them about the Punjabi culture through “keeping it alive with the generations that are born here not just generations that come from abroad” as stated by Tina Sharma, a member of the team, mainly by “broadcasting in 100% Punjabi content”.
As well as culture, the youth are also educated on religion through broadcasts done by the Sweet Sikhi Team. They told that, “Panjab Radio gave us a chance to do talks and lectures in English” which attracts the youth to listen to the station and also educate them about Sikhism. This show provides “basic information which can help people in a sense to learn about Sikhi in their local sangat (community) or local gurdwara.”
Panjab Radio has played a huge part in the Southall community and presenters have seen how the Southall community has changed. Deepika, soon to be presenter on Panjab Radio states that Southall is like a “mini Punjab and I find that everyone is really supportive towards each other”. Deepika continues “It has brought all ethnicities together, it has helped overcome certain disputes that people might have had and certain judgements that people might have had”. Miss T, a presenter, also states “It is nice that people from different backgrounds can join in festivals regardless of their religion.”
Southall as a Community has come far, and Panjab Radio Station has reinforced the culture of Southall through their radio station and their successful events, which brings together the Asian community, and also allows listeners to personally meet the presenters. This is a great aspect of Panjab Radio station as many other radio stations do not have events like this which involve their listeners.
Panjab Radio station has proved to be a success and will probably continue to become a well known radio station across the world.
Well that is it…as they say in Punjabi Sat Sri Akal!
heh, heh........bhalle! bhalle!
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post #2 of 2 (permalink) Old 07-07-2008, 03:38 PM Thread Starter
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heh, heh......
About Sunrise Radio

Sunrise Radio launched on Monday 5th November 1989, to service West London’s Asian community. It was the UK’s first 24 hour Asian Radio Station and in fact the first independent 24 hour Asian Radio Station in the World.

The impact on the local Asian community was phenomenal. In a few short years, Sunrise became one of the most successful commercial radio stations in the UK by serving a community whose needs were not being met by any other radio station in both commercial terms and entertainment value.

It also soon became clear that there was a growing demand for Sunrise Radio further afield.

On April 15th 1991, Sunrise Radio launched its service on the Astra satellite, available across Europe and the UK. It wasn’t long before some 92 Cable providers had sought permission from Sunrise Radio Ltd to carry the Sunrise programming on their networks. These included Videotron, The Cable Corp and Cable London.

In 1993, Sunrise Radio fought off 48 other bids to take one of the eight frequencies put out to tender in the Greater London area. Sunrise London was launched on the 1st January 1994, transmitting on 1458 AM to Greater London & the Home Counties.

The UK’s Asian community is a young and growing market, and we at Sunrise Radio are committed to growing with it.

We continue to deliver on our Promise of Performance which was set back in 1989, “To serve and promote the needs and fulfilments of the entire South Asian community, both young and old”.

Sunrise Radio - leading the way in Asian broadcasting! heh, heh.......
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