BenzWorld Junior Member
Date registered: Jan 2008
Vehicle: 1996 Ford Mustang GT Supercharged (Kenne Bell 2.1L Twin Screw Intercooled) - 425rwhp
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Questions for a business school project - please read
Hey everyone! First of all, this is not spam. I am just a car nut who doesn't have enough money for a Mercedes (college broke) so I make do with my Mustang. I'm taking a business class at the University of Washington for writing a successful business plan. My business I hope to make is one where I buy some cars from a dealership and then customize them completely to make them look like new cars (so like an extreme body kit) and then sell them as customs. I have an assignment this week where I need to interview my "alpha customers," which is the type of people I expect to get the most business from. Since you all are car nuts like me, I figured you'd be the ones to ask.
First of all, please say anything that comes to mind about this, even if it isn't in response to a question. This will actually give me more information than direct answers oddly enough.
My first question is what do you expect to see when you walk in to the shop/showroom? Not what do you expect from experience, but what would you like to see?
Second, what is your dream car and why?
Third, would you be interested in buying cars this way? What would entice you to change your mind if you don't?
Fourth, any other ideas that I could add in? Such as allowing customers to bring in their cars and then I customize them?
Fifth, how important is gas efficiency vs performance?
Sixth, are you more prone to drag race, auto-x, track race, or show the car (keep in mind that many of these cars will have upwards of 600rwhp and some, if there is enough interest, will be all out racecars).
You don't necessarily need to answer all the questions, and if you have a differing view from someone else, please let me know too!