Surely A Large Human
Date registered: Jun 2006
Vehicle: '08 C219
Location: Between Earth and Mars
Mentioned: 2 Post(s)
Quoted: 493 Post(s)
Jeff - the mind boggles at all the reasons I wouldn't want to buy a car from such a company.
THAT SAID, this jackass Will Castro seems to have more business than he knows what to do with. There's no doubt that customization is a big market, with a lot of margin.
I think buying cars, then sinking more money into them, on what amounts to speculation, will find you owning a bunch of cars and out of business rather quickly. The instant Mercedes comes out with a new model, that's what all the big rollers will want "customized", and you'll be holding a big fat expensive bag of last year's models.
The best advice I can give you from an entrepreneurial standpoint is to try to shoot as many holes in your own plan as you can, and see what you have left. Then you can decide whether or not you want to go forward pursuing whatever niche of customers your model would attract, or if you want to adjust your model to reduce your risk & capital outlay while maximizing the number of potential customers.
This sounds like a business one gets into after they're very well established financially, and have developed at least a small network of clients - possibly to whom they've given away their products & services just for the experience and marketing.