Bob's Your Uncle!
Date registered: Feb 2005
Vehicle: The PIG -'83 280 SL 5 speed
Location: Barrie, Ontario, CANADA, eh?
Mentioned: 22 Post(s)
Quoted: 1411 Post(s)
A country of solutions
When I was visiting New Zealand a couple of years ago I met a family from Israel who was traveling the world looking for the best and most promising country to settle in and raise a family.
I asked them what the Israelites thought of Canada.
After a moment or two of thought the reply was "Canada is a country with solutions looking for a problem".
I had to laugh.
Then the Canadian government came up with or joined this "Flick Off" campaign. They produced decals to be placed in schools over light switches and the like. All it did was cause controversy due to the logo.
Critics want Ontario to 'Flick Off' campaign
Last Updated: Thursday, April 26, 2007 | 2:34 PM ET
Opposition parties are blasting the Ontario government for supporting a campaign aimed at getting young people to cut energy use and suggestively titled "Flick Off."
Launched Wednesday by Environment Minister Laurel Broten and British billionaire Richard Branson, the tongue-in-cheek campaign alludes to a four-letter word and the logo uses a typeface that makes the capital letters "L" and "I" look like a "U."
Environment Minister Laurel Broten stands in front of the Flick Off campaign logo. Critics don't like the campaign's play on words.Environment Minister Laurel Broten stands in front of the Flick Off campaign logo. Critics don't like the campaign's play on words.
The campaign's website uses such phrases as "Go flick yourself," and "Are we flicked?"
On the homepage, a call to action says: "We need you to FLICK OFF, and tell everyone you know to FLICK OFF. The more you do it, the cooler it gets. The planet, that is."
NDP critic Peter Kormos says the government's endorsement of the campaign will anger parents concerned about the use of foul language by their children.
"It's silly, it's embarrassing, and clearly it's an ad agency that has a bunch of flickin' amateurs as employees," said Kormos.
Progressive Conservative Leader John Tory echoed Kormos's sentiments, though not as strongly.
"I say it's a bad judgment," said Tory. "It shouldn't be done this way. There are plenty of ways to educate kids without using language like this."
Broten said she sees nothing wrong with the government's endorsement of a campaign encouraging people to help reduce greenhouse gas emissions.
"It's a suitable website for youth. It's a campaign directed at youth," she said.
Others backing the campaign include Environmental Defence, MuchMusic, Roots Canada and Virgin Mobile.
Branson, founder of the Virgin empire and an airline tycoon, has already promised millions to fight global warming.
As part of the campaign, a cross-Canada challenge will be launched in coming weeks awarding a music festival to the city or community that cuts its emissions most per capita over the summer months.