OK. So im sitting at my computer, and just browsing through ebay motors, something im sure many of you also do. Well, I stumbled into the Opel section, which got me thinking, "wow, nowadays opel makes really good cars." As we all know GM owns Opel. The closest thing we in America get to Opels are 2 re-badged Saturns. So, I pull up both the Saturn and Vaxuall site (Vauxhall=Opel in the United Kingdom.) Opel/Vauxhall really make a wide range of cars and vans, and they look to be pretty solid offerings, wide range of cars, vans, mpvs. Saturn, on the other hand is crap, well sort of. If you like cheap, plastic sided un-exciting, money loosing cars, and dont want a carolla, then its totally for you. If not. . .its crap. So, i had to tell someone my thoughts, just to see if anyone else is sharing my line of thinking. Then i though, oh, wait, im a member of a website chock-full of German car nuts!
Saturn has been making plastic-sided cars for about 20 and a bit years. The company has no real "base" no great meaningful characteristic, other than being cheap, and having "no-haggle" pricing at dealerships. Orginally concived to be GMs mighty brand to strike back at the likes of Honda and Toyota, it got trampled. Their cars wern't styleish, particularly well built, interior quality was bad and it coulen't even compete with the like of Oldsmobile, never mind Toyota.
I read in an automotive article from several years ago (02 or so) that a designer from Opel and a few others were going to petition to higher ups to begin sales of Opel in America again (they were here in the 70s). Obvousuly, as we know, that didn't happen. However, in 03 "Maximum" Bob Lutz decited that Saturn and Opel should begin to rotate in the same orbit, if you will. Hence, the Astra and Aura/Vectra. However, isn't it conceviable that the rest of the Opel line would sell quite well in America. Take the Opel Vivaro. Looks like a pretty good offering, ja? Look at how good the Sprinter clones did in America. Mercedes no? In theroy, these vans, as well as the rest of the Opel range, IMO, would sell quite well in America.
So, rethink American? No. Rethink Stupid Badge engineering by stupid people in GM. Rethink bringing back Opel. Remember, just becouse they could call them Opel, dosen't mean that GM has to stop production at the GM factories. God no. They make the Aura in Kansas City, where i live. Simply up the options, influx a more Opel-minded sales strategy, and bam, a full car line that is making Money. And thus, im Finished.