Originally Posted by mcbear
I really don't think folks that dislike Rush really have a desire to develop a similar approach. As I have posted before, a bunch of surveys have shown for years, and Air America proved to those few that didn't believe the surveys that Liberals just don't listen to talk radio. No matter who the "host" is.
Broadcast analysts from Arbitron explained it that Liberals tend to listen to news, features and contextual stories on the radio [which explains All Things Considered and Morning Edition] but do not listen to someone expounding their view of the world, their beliefs/hates and have call-ins that reinforce those thoughts.
Only thing on your comment on Advertisers paying and not the local station, the local station DOES have to pay, either through their syndication fees or, if not part of a syndicate, through contract fees. That is churned through advertising, however so in the end, advertisers do pay for the shows.
Back in 1988, after I had been out for a year and a half, and just getting hard into consulting I looked at getting a small 5000 watt AM station with one of my consulting team. After all the research, we decided the $3.5Million initial costs were not really the way to go. Now, we would have done well in the long haul but initial costs bite. I still have most of the Gates Console equipment in storage that I had bought at an auction.
The primary motivator for right wing call in shows is outrage. The host's job is to stoke outrage, in order to get right wing nut jobs to call in and join in their hate speech, giving the listener an impression that their extreme opinions are widely held, an engineered process using call screeners and time constraints to manage exactly what opinion is offered.
The problem is, outrage is pretty shallow and superficial stuff, often nothing more than simple jumping to conclusions based on incomplete, misleading information or downright lies from the "hosts" who are actually political operatives for what is essentially the Fascist Party of the USA - the far right of the GOP. This has always been a highly organized political effort, essentially a huge freebee campaign contribution to this faction of the GOP by media and corporate interests, using the public airwaves. Sean Hannity is not a "talk show host", he is a powerful political kingpin who essentially works for the GOP. Same with Limbaugh. Their messages are coordinated with the GOP, and are coordinated nationwide with a network of clones working all the major markets, making sure all are "on message" on exactly the same thing every day. The very nature of what they are doing screams for some method of balance.
It's a formula used by Hitler, David Duke, Mussolini, a staple of the far right from the beginning of the century. Due to the excesses of their predecessors, some method is needed to work the same angles in our society. The best term for this methodology I have ever heard for it is "crypto-fascism", the use of coded words that are placeholders for the words they really would like to say. For this audience, "Liberal" is a general purpose code word for "nigger", "queer" and "kike". Everyone is out to get them. Gays don't want civil rights, they have a "homosexual agenda". Hispanics "don't assimillate", in other words, they are not one of us. 9-11 has been a bonanza for them, but this crap wears off after a while. Hence their current decline in ratings. Even their own right wingers are sick of them, as Sen Lott has shown.
Liberals on the other hand, if we use that word to define those on the left, are not motivated by outrage. They are motivated by a desire for a fair society, and coming up with one requires a little thought. Shows like this are meant to direct simple minded yellow ribbon waving shitheads in what it is they are supposed to think. I can not think of a show I could even less desire to listen too.