Date registered: Dec 2006
Vehicle: 2013 VW Golf Sportwagen TDI, 2011 Mazda 2, 2000 E320 4Matic Wagon (retired),1994 C280 (retired)
Location: Toronto, Canada
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I spent three years as a marketing manager at a dealership. The number one reason that people leave the dealer without buying on the first visit is "I have to go and speak with my spouse (usually wife)". I can't imagine any guy bringing his girlfriend, fiance or wife back to that dealer to do a deal. It may be great for generating foot traffic through the dealership but it ain't gonna move cars off the lots. Women are a strong influence in over 60% of all car purchase decisions. And most women have a good hate-on for the women in those commercials.