Originally Posted by Digmenow
It is poor customer service to allow someone to purchase an item without suggesting an item to 'Add On' to their selection.
"Do you need some socks to go with your new shoes?"
So. You 'Add On' the socks during the initial purchase and make the customer feel good that they shopped in your store and just bought a high profit item they never intended to buy! Your store's average transaction goes up and you look like a hero.
Here's the definitive story of "add-ons":
A young fellow from Oklahoma moves to California and goes to a big 'everything under one roof' store looking for a job.
The manager says, "Do you have any sales experience?"
The kid says, "Yeah, I was a salesman back home in Oklahoma."
Well, the boss liked the kid so he gave him the job.
"You start tomorrow. I'll come down after we close and see how you did "
His first day on the job was rough but he got through it. After the store was locked up, the boss came down...
"How many sales did you make today?"
The kid says, "One."
The boss says, "Just one? Our sales people average 20 or 30 sales a day. You're going to have to improve considerably or look for another job! How much was the sale for?"
The kid says, "$112,237.64."
The boss says, "$112,237.64 !! What the hell did you sell ?"
Kid says, "First I sold him a small fish hook. Then I sold him a medium fish hook. Then I sold him a larger fish hook. Then I sold him a new fishing rod. And then some other tackle.
Then I asked him where he was going fishing and he said down at the lake, so I told him he was gonna need a boat, so we went down to the boat department and I sold him a new bass boat.
Then he said he didn't think his Honda Civic would pull it, so I took him down to the automotive department and sold him that new Ford pick-up. I asked him how long he was going to be out at the lake and after he said 5 or 6 days I took him down to the RV department and sold him a slide-in camper for the truck."
The boss said, "A guy came in here to buy a fish hook and you sold him a boat, a truck and a camper?"
Kid says, "No, he came in here to buy a box of tampons for his wife and I said, 'Well, your weekend's shot, you might as well go fishing."