Hold on to your remote â€” Apple
's push into the living room will take a few more weeks.
The company said late Monday that Apple TV, a gadget designed to allow users to wirelessly stream downloaded music and movies from their computers to their television sets, will not start shipping until March.
"Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March," Apple
) spokeswoman Lynn Fox said Monday. The company declined to elaborate on the cause of the delay.
Apple chief Steve Jobs teased the Apple TV in September and showcased it alongside the iPhone last month during his keynote address at the Macworld conference in San Francisco. Jobs had said the $299 device would be available in February.
Apple TV marks the computer maker's entry into the living room. The set-top box can stream music, TV episodes and movies off Apple's Macintosh computers and PCs running Microsoft Windows.
The company's iPod portable music player and iTunes media store dominate their markets, but Apple TV will enter a crowded field. Microsoft's latest Windows operating system, Vista, boasts several media-specific features, especially when combined with its Xbox 360 videogame system, which is already present in some 10 million homes.
Set-top box manufacturers like Motorola and Cisco's Scientific Atlanta are bulking up their devices with bigger hard drives and networking features.
Earlier this month, TiVo began a trial with Web retailer Amazon.com to allow people who buy digital videos through Amazon's Unbox service to play them on their TV sets.