Mercedes-Benz Launches Integrated Campaign for New-Generation E-Class
Mercedes-Benz is launching the second phase of an innovative integrated campaign to mark the introduction of the new-generation E-Class on June 10, 2006. The campaign’s worldwide slogan is “E-Class Experience”.
Following the start of traditional advertising in early May, Mercedes-Benz will be offering potential and existing customers various opportunities to gain a first-hand impression of the strengths of the new upper-range model. Marketing activities range from exclusive test drives to a special interactive website, a charity auction on eBay and an extraordinary long distance tour across Europe and Asia.
Beginning in September, Mercedes-Benz will be staging a roadshow that will allow potential customers to view the vehicle in an exclusive setting and test-drive it accompanied by an expert. In Germany, the “E-Class Experience” tour will be stopping in Düsseldorf, Essen, Frankfurt, Hamburg, Cologne, Munich and Nuremberg. The roadshow will then continue to further European countries and overseas.
Mercedes-Benz is launching the second phase of an innovative integrated campaign to mark the introduction of the new-generation E-Class on June 10, 2006. The campaign’s worldwide slogan is “E-Class Experience”.
Following the start of traditional advertising in early May, Mercedes-Benz will be offering potential and existing customers various opportunities to gain a first-hand impression of the strengths of the new upper-range model. Marketing activities range from exclusive test drives to a special interactive website, a charity auction on eBay and an extraordinary long distance tour across Europe and Asia.
Beginning in September, Mercedes-Benz will be staging a roadshow that will allow potential customers to view the vehicle in an exclusive setting and test-drive it accompanied by an expert. In Germany, the “E-Class Experience” tour will be stopping in Düsseldorf, Essen, Frankfurt, Hamburg, Cologne, Munich and Nuremberg. The roadshow will then continue to further European countries and overseas.
"The E-Class Experience"
-busted MAF sensor leaving a check engine light on
-rusted doors due to drains at bottom clogging up
-window stuck in the down position due to a bad window regulator
-a harmonic balancer that isn't so harmonic
But hey, even with all that I still love my E-class
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"The radio business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side."---Hunter S. Thompson
Botnst: I had a wee perve around the local Dealers yard last weekend - waaaay out of my $ league, but a chance to drive any one of the new models would still be a personal thrill.
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