Town votes to rename itself Secretsanta.com - Mercedes-Benz Forum

 
LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 11-22-2005, 05:22 PM Thread Starter
BenzWorld Elite
 
firstmb's Avatar
 
Date registered: Jan 2005
Vehicle: 2006 ML350
Location: Chicago, IL
Posts: 1,434
Mentioned: 0 Post(s)
Quoted: 0 Post(s)
(Thread Starter)
Town votes to rename itself Secretsanta.com

SALMON, Idaho (Reuters) - Officials in the northern Idaho town of Santa, Idaho, on Monday voted to rename the 115-person hamlet Secretsanta.com to hype an online gift exchange management service.

Last-minute legal wrangling left unclear whether the water board for Santa, the town's only official body, had the authority to approve a new moniker. Even so, the board voted in favor of becoming Secretsanta.com in exchange for an undisclosed sum from a planned documentary on the name change.

Santa is the latest in a lengthening list of rural communities to agree to bear the brand of a company or service. Clark, Texas last week changed its name to Dish to promote EchoStar Communications Corp.'s Dish Network.

In 2000, Halfway, Oregon agreed to call itself Half.com after an Internet retailer later purchased by eBay Inc.

The towns are following a tradition established in 1950 when Hot Springs, New Mexico changed its name to Truth or Consequences after a radio program that became a TV game show.

Gidget McQueen, the Santa official spearheading the re-christening, said the deal with Secretsanta.com -- a Web site that group gift exchange planning -- is too good to pass up for a village that is otherwise not on the map.

The expected re-dubbing of Santa with ceremonies planned for December 9 is the brainchild of marketing guru Mark Hughes, chief executive of Buzzmarketing and the architect behind Halfway, Oregon's name change.

Halfway, Oregon officials say being known for one year as Half.com brought the city $75,000 and 20 computers for its schools. "Even to this day, we still have people come through and talk about Half.com," said Ralph Smead, member of the area's chamber of commerce.


Thanks, D.
________________________________________________


2006 ML 350 - Black, Appearance Package, Navigation System, Entertainment Package, Sunroof Package, Heated Seats, IPod Integration
firstmb is offline  
Sponsored Links
Advertisement
 
Reply

  Mercedes-Benz Forum > General Mercedes-Benz Forums > Off-Topic

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Mercedes-Benz Forum forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in











  • Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
     
    Thread Tools
    Show Printable Version Show Printable Version
    Email this Page Email this Page
    Display Modes
    Linear Mode Linear Mode



    Posting Rules  
    You may post new threads
    You may post replies
    You may not post attachments
    You may not edit your posts

    BB code is On
    Smilies are On
    [IMG] code is On
    HTML code is Off
    Trackbacks are On
    Pingbacks are On
    Refbacks are On

     

    Title goes here

    close
    video goes here
    description goes here. Read Full Story
    For the best viewing experience please update your browser to Google Chrome