Date registered: Sep 2004
Vehicle: 95 E300
Location: Inside my head
Mentioned: 0 Post(s)
Quoted: 392 Post(s)
RE: Air America: voice of the resistance on the Internet
It looks to me like Air America's problem is that it was a top-down design tool for counter-propaganda. That seems like a butt-ugly business model. If you look at the popular programs, they built audiences around consistent themes. Each has a touch of humor and each (apparently) carefully screens calls. Limbaugh is very straight-up, he says the role of the caller is to make him, Limbaugh, look good.
That is a brilliant strategy. Nobody wants to listen to a host that peopel don't like and respect. So Limbaugh screens people so that Limbaugh appears likeable and respectable. I'll bet that women get put to the front, especially those that sound smart and agree with Limbaugh. Hidden message: Smart women find Limbaugh attractive. I don't care if you're selling BBQ sauce or undies, if it sounds like women like men who have that thing, men want that thing. Limbaugh is first and foremost, a beautiful voice that sounds reasonable and friendly. Secondly, he has found a message that resonates with a lot of people, especially men. Thirdly, he's a master marketer and self-promoter.
The other successful talk shows have careful methodologies designed to make the host attractive and interesting.
To me, a radio network set-up as a counter-propaganda tool first and foremost, will only accidentally create a hit show.