Date registered: Jul 2010
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Mercedes-Benz Ready for Influx of Moneyed Millennials
Millennials are on the road to replacing Baby Boomers as the largest group of car buyers in North America, and Mercedes-Benz is ready for them.
Mercedes loves Millennials, a sentiment one might not expect from a premium European automaker that will happily sell you a car for well more than $100,000.
But a shift in the market is underway, one where Millennials’ share of new vehicle purchases has surged 150 percent between 2010 and 2014, and the German brand is looking to cater to the generation’s growing purchasing power to build a future customer base. And that means more than just introducing the affordable GLA crossover and CLA sedan – it means adapting to technological trends that a more tech savvy generation not just wants, but expects in its vehicles.
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