Date registered: Jul 2010
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Aston Martin Tie-Up With Mercedes to Give Lagonda a Rolls-Royce Rival
Rumors of a partnership between Aston Martin and Mercedes-Benz surfaced quite some time ago, but according to a new report a deal between has been stuck between the two luxury marques â€“ one that will benefit plans both firms have for their boutique luxury brands.
The terms of the tie-up will see Aston Martin get the GL platform from Mercedes on which to build its Lagonda SUV, which should be priced in the range of $250,000. Aston will also get access to new Mercedes engine technology, with the new twin-turbo 4.7-liter V8 a likely candidate for the Lagonda.
In return, Aston will develop the next-generation Maybach models, based off the upcoming Mercedes S-Class chassis. Mercedes is betting on a recovered economy and demand in China to help keep the Maybach brand economically viable. But that's not all.
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