Mercedes to Launch 16 New Models By 2011 in "The Best or Nothing" Brand Offensive - Mercedes-Benz Forum

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Mercedes to Launch 16 New Models By 2011 in "The Best or Nothing" Brand Offensive

Mercedes will introduce 16 new or revamped models by 2011 as a part of a new branding initiative to show the company as world leader in technology, safety and luxury. Included in this lineup are two compact models (presumably the new A-Class and B-Class). The same platform will also be used in the future for two more compact Mercedes vehicles.

In terms of alternative fuel vehicles, Mercedes will introduce the smart fortwo electric drive model, as well as a B-Class F-Cell and A-Class E-Cell. And in the more traditional Mercedes segment, several new models will get Mercedes' new BlueDIRECT direct-injection V6 and V8 engines.

Mercedes is taking the step forward so importantly that it even redesigned its three-pointed start logo.

As a part of the campaign Mercedes has enlisted brand ambassadors from different departments withing the company, which will appear in ads starting June 11.

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