Mercedes To Introduce C-Class Variants In An Effort To Boost Sales - Mercedes-Benz Forum

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post #1 of 3 (permalink) Old 05-25-2010, 01:40 PM Thread Starter
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Mercedes To Introduce C-Class Variants In An Effort To Boost Sales

Mercedes-Benz is hoping that new variants of their small C-Class sedan will spearhead a 30% increase in sales over the next five years. The blitz will begin with a C-Class coupe that will go on sale next year, as well as a new C-Class in 2013, followed by a C-Class based convertible shortly after. Mercedes will also launch three vehicles based on the B-Class, a small front drive car sold in Canada and Europe. The B-Class cars will take the form of a coupe, crossover and sedan when they hit the United States in 2012.

Mercedes-Benz USA CEO Ernst Lieb told Automotive News that the small car segment is where Mercedes is lacking product. "Everybody wants to be Mercedes-Benz," he said. "They are after us in the S- and E-class segment. With C class, we're sitting with a four-door sedan and not doing anything else. Now we will go into segments where [competitors] are strong."

Lieb is hoping to repeat the mistake made by rival car maker BMW, who priced their 1-Series compact coupes to closely to their volume 3-Series model. BMW has only sold 3,648 1-Series through April, but Lieb said that Mercedes needs to sell 15,000 cars to make a viable business case for the product. "We will always have a price premium," he said, "but we can't have a premium like in the S class."

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post #2 of 3 (permalink) Old 05-25-2010, 07:01 PM
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It's an intersting option and maybe it will help boost sales! Bring the C250 CDI too!
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post #3 of 3 (permalink) Old 05-29-2010, 08:49 PM
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Ugh, surely that 3rd paragraph needs some serious proof-reading. I guess it should have read "Lieb is hoping NOT to repeat the mistake made by rival car maker BMW, who priced their 1-Series compact coupes to closely to their

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