Report: Mercedes to Eliminate Maybach Brand by 2014 - Mercedes-Benz Forum

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post #1 of 9 (permalink) Old 03-17-2010, 11:35 AM Thread Starter
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Report: Mercedes to Eliminate Maybach Brand by 2014

Resurrected in 2002 as a way for Mercedes to take on rival BMW's newly acquired Rolls-Royce brand, Maybach has been a sales flop and now Mercedes appears ready to finally admit as much. According to a report by AutoExpress, Mercedes will give the Maybach models a slight update (set to be revealed at the Shanghai Auto Show) this year before winding the brand down towards 2014.

Why 2014? Well, that just happens to be the year that the next-generation S-Class is due out, meaning that Mercedes will then look to take some S-Class models further up-market. The 2014 S-Class should also get some impressive technology and AutoExpress claims it will be one of the most technologically sophisticated machines ever built. The rather tabloid-like outlet is also reporting that Mercedes has even approved the Human Machine Interface (HMI) as seen on the F800 Style concept. The HMI system works somewhat like something you might have seen in the Tom Cruise film Minority Report, using a screen and a camera to turn hand movements into actions, such as zooming in on a map with just a gesture of the hand.

Sound a little too futuristic? Well, 2014 is still a long way off.

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post #2 of 9 (permalink) Old 03-18-2010, 07:40 PM
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Such a shame. They are wonderful cars.

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post #3 of 9 (permalink) Old 03-20-2010, 01:18 AM
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Mercedes-Benz India launched the most premium SUV in Indian market- the New GL 350 CDI BlueEfficiency. This seven-seater premium SUV offers excellent handling both on and off-road and pampers occupants with its extremely spacious accommodation and a host of luxury fitments, said a press release issued by the company.
source: Mercedes-Benz India launched New GL-Class 350 CDI BlueEfficiency,Photo GL-Class, GL-Class price and featurers | newsgaze
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post #4 of 9 (permalink) Old 03-20-2010, 07:29 AM
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If MB offers discount on the discontinued Maybach, here's my plan.
95%, yes, I will buy one
90%, hm, yes, I will buy one
85%, hm, hm, I may buy one
80%, hm, hm, hm, I may not buy one
75%, No!
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post #5 of 9 (permalink) Old 03-20-2010, 05:33 PM
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With Maybach off of the drawing boards in 2014 you can guarantee the new S-Class will more than make up for it
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post #6 of 9 (permalink) Old 03-21-2010, 01:23 PM
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In price as well I might add!

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post #7 of 9 (permalink) Old 03-21-2010, 08:08 PM
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They're still making Maybachs?!!
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post #8 of 9 (permalink) Old 03-23-2010, 11:39 PM
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Having an S-class with state of the art technology is fine by me. I dunno much about Maybachs, except they are even better then S. However, I'd rather have MB concentrate on reliability of their cars then on all the high-tech gear. Latest S-class is a regular visitor to the MB service. Always electronic glitches, or minor malfunctions. Whereas LS460 (a cheaper competitor) needs only regular oil change with a lot more features offered in the standard version.
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post #9 of 9 (permalink) Old 03-24-2010, 06:44 AM
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Discontinuation of the Maybach is sad news. They seem like wonderful cars that MB gave up on as soon as they launched the marque. They clearly targeted Rolls and Bentley when they positioned the car but neglected to continue the marketing and advertising programs to convey their message. Exclusivity is a part of a high end luxo-cruiser but awareness is also important. I think MB's marketing department drank their own cool-aid - thinking that if they launched the car to existing well-heeled MB customers that would be enough of a splash. In the end, some eight years or so later, not many people know what a Maybach is.

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