Mercedes' AMG tuning house coming with factory tour

[administrator]

For many BMW fans, visiting the automaker's M performance division in Munich is akin to finding the Holy Grail, which is why the workshop's factory tour program has been a runaway success. Strangely, rival tuner AMG has been very slow to open its doors to the public.

All that could change, as new European delivery arrangements may give AMG customers a chance to visit the factory and see their cars being built. Management at the Affalterbach-based tuner is considering opening the doors to the factory to satisfy a growing desire from many of its customers to visit the premises. "We have been working on a factory tour in Affalterbach for awhile," revealed AMG's director of marketing and sales Mario Spitzner. "We are starting slowly because the demand would be more than we could handle."

Unlike BMW's M range, which is limited to a handful of cars, AMG offers a substantial number of cars, meaning getting a chance to go behind the scenes will likely entail dealing with long waiting lists. or could be limited to customers ordering only the most expensive models.

Mercedes AMG Developing Factory Tour Program

[Source: Edmunds & Autoblog.com]

[lkchris]

Those of us participating in the MBCA 50th Anniversary Tour to Germany last summer indeed toured AMG at Affalterbach.

What is there is a showroom, the engine assembly area, and the shops where customers' cars are customized.

Car production occurs elsewhere i.e on normal assembly lines.

[peoples28]

I think the european delivery program is a wonderful idea, giving people the chance to drive their car through germany and austria before sending it home to them. It is very wise for AMG to follow suit in offering european delivery services to their customers, as their customers are more likely to appreciate the engineering that goes behind their cars performance.

[EvoGuy]

I would definatelly sign up for it. I go to Europe at least 5 times a year so that will be another thing to do while there.