Date registered: Sep 2004
Vehicle: 1985 500SEC, 1991 190E 2.6.
Location: Los Angeles / Hannover Germany
Mentioned: 11 Post(s)
Quoted: 937 Post(s)
Ferdinand Piech has to be one of the great managers / engineers of the car industry.
He steered Volkswagen into a World leadership role.
A friend who is involved in VW advertising (he is the guy who wraps up prototypes in containers, ships them to locations all over the World, to shoot the stills and short ad films we see later on TV and in print media. He once visited me in L.A. showing up for 5 days ea with a different proto type). Anyhow, he told me that to this day, 77 year old Piech will have a works driver test every new car with him in the passenger seat, and that his advice is usually right on the money.
Some may not know that Piech is Ferdinant Porsche's grandson, owns a considerable percentage of Porsche since childhood, and never had to work a day in his life had he chosen to do so. After his engineering degree, he started working at Porsche and was involved in the development of the legendary 906/7 race cars.
When a new company statute didn't allow any Porsche family member in the management of the company, he left for Audi. There, he was the man responsible for the Audi Quattro and the Rallying programs and championships, Audi made its name with.
Engineering tour de force Bugatti Veyron would have been unlikely without Piech at the helm.
It felt like his 'try to top that' to the super car manufacturers of the World.
He may have relinquished the throne in favor of a chosen successor, but the 77 year old Chairman of the supervisory board of the VW group is still the grey eminence behind the throne.
The man with racing and gasoline in his blood has come full circle.
We'll likely see a VW group marque in formula 1, as engine supplier and growing into a works team perhaps.
To keep two VW group owned racing marques, Porsche and Audi competing against each other in the same category makes no sense. A doubling of Audi's racing budget x 2 would equal a mid field F1 teams budget.
Not to forget, they own Lamborghini as well....
Just my 10 Pfennig.