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post #1 of 3 (permalink) Old 03-08-2010, 01:11 AM Thread Starter
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Sauber reveals red logo and likely new name

Sauber reveals red logo and likely new name | Formula 1 complete - all access F1

Sauber reveals red logo and likely new name

Mar.8 (GMM) Sauber has revealed a red logo and name - Sauber Motorsport - that will surely soon replace the Swiss team's current official 'BMW Sauber F1 Team' title.

The new logo - the once-familiar 'S' logo in a red-coloured box and 'Sauber Motorsport' in a grey font - was included for the first time at the header of the team's media preview of the season opening Bahrain grand prix.

In the wake of former owner BMW's departure from the sport, Sauber has retained the 'BMW' in the name in order to fully benefit from the commercial rewards of the team's sixth place in the 2009 world championship.

Insiders had expected to see a new name listed in the final entry list for the 2010 season, but last week the FIA confirmed that Sauber will be known as 'BMW Sauber Ferrari'.

Currently on the official website, there remains only a message informing that the German carmaker has turned "its hand to other motorsport projects from 2010".

After the BMW departure and the failure of the Qadbak takeover, founder Peter Sauber stepped in and this year is once again running the team as a privateer.

"There is only one reason why I did it," the 66-year-old told Germany's Auto Motor und Sport.

"If I hadn't, the company would now be dead and the staff would have been dismissed," Sauber added.

He said the objective for 2010 is to maintain sixth place in the constructors' championship.

"We have reduced our budget heavily so it would be good if we could just keep our level," said Sauber.

The C29 often seemed quick in the February tests, but Spanish driver Pedro de la Rosa does not think Sauber can emulate Brawn and emerge from a carmaker withdrawal to be a championship contender.

"The rules this time are well known and now exploited 100 per cent by all the teams, so there will be no 'Brawn 2'," the 39-year-old former McLaren test driver told Diario Sport.
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post #2 of 3 (permalink) Old 03-08-2010, 05:25 AM
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They definatelly waited long enough!
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post #3 of 3 (permalink) Old 03-10-2010, 04:58 AM
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Name change for Sauber not planned yet
Racing series F1
Date 2010-03-10

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Sauber has still not decided when to officially drop 'BMW' from the official name of its Swiss Formula One team.

The Hinwil based squad is still officially known as BMW Sauber F1 Team, despite the total withdrawal of the German carmaker.

The name has been retained so as not to jeopardise the commercial rewards due from Sauber's participation in the 2009 world championship, resulting in sixth place in the title.

But with no ongoing involvement from BMW, the situation means Sauber's chassis this year is awkwardly known officially as the BMW Sauber Ferrari, due to the use of a Ferrari customer engine.

In its most recent media communique, Sauber revealed a new red logo and name (Sauber Motorsport) that indicated an official change is due soon.

But when asked why 'BMW' is still part of Sauber's official name, boss Peter Sauber told Switzerland's 20 Minuten: "It's very simple.

"We enrolled last summer with that (BMW) name for the 2010 season and it is still our name.

"We have not yet made an application to change it, and the timing of that is still open," Sauber added.

It has been reported this week that Sauber's new C29 car is perhaps the best of all in terms of tyre wear, but the 66-year-old is not getting carried away in the days before the Bahrain season opener.

"I've said it many times: interpreting the results of testing is like reading tea leaves. After all these years I have become quite cautious," said Sauber.
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