Dennis hopeful of a solution for the American market - Mercedes-Benz Forum

 
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post #1 of 3 (permalink) Old 12-17-2008, 04:15 PM Thread Starter
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Dennis hopeful of a solution for the American market

Dennis hopeful of a solution for the American market
“We definitely expect to be back in North America”
17/12/08 10:14



F1-Live.com

The car makers need to access the US car market
Formula One has not turned its back on North America despite the demise of the races at Indianapolis and Montreal, McLaren boss Ron Dennis insists.

"We are really trying hard to find the model that works," he said on a visit with world champion Lewis Hamilton to the American headquarters of the team's long-time sponsor Mobil.

Dennis labelled the continent ‘a phenomenal market’ for F1's carmakers and sponsors, and said the fact that the sport will not visit America in 2009 is temporary.

"We just haven't found a solution yet. That's not to say we're going to give up on it. We definitely expect to be back in North America within the next three years," he said.


"There shouldn't be anybody who feels we are turning our backs on North America."

Dennis suggested that Formula One might need to bite the bullet and buy time on mainstream American television in order for the sport to have an impact.

"The real key to America is embracing its sports mechanisms, so we have to own the television signal," he said.

Source: GMM
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post #2 of 3 (permalink) Old 12-18-2008, 01:13 PM
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Maybe if Tony George had promoted F1 instead of just assuming that folks would show up, this would be moot.

I live in a media market under 200 miles away from Indianapolis and if I was not already a fan of the sport, I would not have known that the USGP existed on the planet. There was no media play, no billboards, no tie-ins, even the car clubs [like MBCA] did not have events tied to the race. In fact the Bluegrass chapter had a drive in the country scheduled the same day, three of the years.

And just up the road in Louisville we have the Kentucky Derby, one of the most promoted single day events in all of sports.

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Being smart is knowing the difference, in a sticky situation between a well delivered anecdote and a well delivered antidote - bear.
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post #3 of 3 (permalink) Old 12-18-2008, 01:36 PM Thread Starter
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Quote:
Originally Posted by mcbear View Post
Maybe if Tony George had promoted F1 instead of just assuming that folks would show up, this would be moot.

I live in a media market under 200 miles away from Indianapolis and if I was not already a fan of the sport, I would not have known that the USGP existed on the planet. There was no media play, no billboards, no tie-ins, even the car clubs [like MBCA] did not have events tied to the race. In fact the Bluegrass chapter had a drive in the country scheduled the same day, three of the years.

And just up the road in Louisville we have the Kentucky Derby, one of the most promoted single day events in all of sports.
Hi Mark, check out the Montezemolo on management change thread.
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