Analysis: Sayonara Honda, who else is at risk? - Page 2 - Mercedes-Benz Forum

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post #11 of 12 (permalink) Old 12-09-2008, 03:39 PM Thread Starter
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Ecclestone: Honda undone by unrealistic goals.

Ecclestone: Honda undone by unrealistic goals.
Tue 09 Dec, 02:29 PM

Honda's F1 effort came unstuck by imposing goals on itself that it was never likely to achieve, the sport's ringmaster Bernie Ecclestone argues - as the reality of the 'Earth Dreams' initiative is revealed...

Bernie Ecclestone has suggested that Honda's insistence on setting unrealistic targets for its Formula 1 team was the root cause of the car maker's shock withdrawal from the top flight, with a former senior team member adding that the 2007 Earth Car 'must have cost them £200 million'.

The Brackley-based outfit - which burned its way through £147 million in 2008, for the meagre return of just 14 world championship points and the lowest position of any manufacturer-backed squad in the constructors' standings - has been put on the market for just $1, and is already rumoured to have elicited interest from Prodrive chairman David Richards, Carlin Motorsport owner Trevor Carlin and Arab consortium Dubai Investment Capital, which failed in its Magma Group-led bid to gain control of the defunct Super Aguri F1 concern earlier this year.

"I'd say the chances of us being on the grid in 2009 are 50-50," chief executive Nick Fry is quoted as having said by the News of the World, "but we are sitting here with a lot of desirable assets and with a car we are confident will be competitive next season."

The only sticking point is that any potential purchaser would need to convince Honda that they have the necessary funding and wherewithal to keep the team afloat in 2009, before the sport's costs are drastically reduced to as little as £30-40million in 2010. That, and the assurance that the company's F1 assets, such as the Brackley factory and £50 million wind tunnel, will not simply be sold off.

"Just to make the team possible to exist, a nominal price is acceptable," the Japanese marque's president Takeo Fukui revealed. "All around the world, November car sales went down massively - beyond our imagination. This decision did not exist in September."

The lack of sponsorship generated in 2007 and 2008, however - which led to Honda being forced to embrace the environmentally-aware, 'Earth Dreams' motif - is understood to have cost the manufacturer as much as £200 million in lost revenue.

"The money was not coming in because there were no logos on the car and Honda was footing the bill," a former senior boss related, "despite what they said about it being a new sponsorship initiative.

"They should have been putting that money away for a rainy day, just as BMW and Mercedes were doing."

Honda's withdrawal has also both puzzled and angered F1's commercial rights-holder Ecclestone, who knows that should just one more team follow suit between now and the 2009 curtain-raising Australian Grand Prix in Melbourne at the end of March, he will no longer even have a sport to speak of.

"If you look at them I wonder if they had been third in the championship this year and fourth the year before whether they would have reached the same decision?" questioned the 78-year-old.

"They were ninth, and I suppose the board were sitting there listening to stories they have heard for the last six years that they are going to win the world championship next year.

"I suppose that has got a lot to do with it, but I think the prospects of Honda being bought are okay."

"Next season could be difficult because nobody knows how serious the world financial crisis is going to be," added FIA President Max Mosley, who intends to shave a massive £800 million off the total expenditure of the sport's teams over the next year partly through the introduction of a standardised engine and gearbox, and hopes that Honda's decision will force other outfits to recognise that changes need to be made.

"The moment where we can make really massive reductions is from 2010, but we have to get through 2009 first. We need a root-and-branch revision on costs.

"Just look at the wheel nuts. One of the teams is using 1,000 wheel nuts per year, but they only use them once because they are ultra-light, and they cost £800 each. That is just completely unnecessary.

"I would expect a team to be able to run in the £30-40 million bracket. If we can do that, then a combination of what they get from television and central rights, and what they can get from sponsors, should make the teams viable.

"We can get the costs down to the region we are talking about, and it can be done without the man in the grandstand or on television noticing any difference at all."
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post #12 of 12 (permalink) Old 12-10-2008, 07:06 AM
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Beside being a greedy, Napoleon complex afflicted gnome, and that's not mentioning his bad side, he deserves credit for bringing F-1 into the big league.
Anyone who has watched the races 40+ years ago will understand.[/QUOTE]

Double edged sword IMO. Driver safety has improved dramatically since the 60's 70's, 80's and early 90's but I don't think mega-million-dollar sponsorships were as much the driving factor behind this as the strength of the drivers' resolve to have this addressed. Many traditional tracks were abandoned in favor of "following the money", and as a result many markets are priced out of the picture (USGP, Canada, etc). Teams fell by the wayside because they couldn't keep up with the fever pace of escalating expense and the influx of manufacturers' money.

Granted, the F-1 spectacle these days is second to none but the cost associated with it, Bernie's unbridled greed and the sacrifice true fans have had to accept are very possibly the biggest enemies of the sport today.

I'm not immune to personal bias and am probably not giving Bernie credit for some useful improvements so if there are some compelling changes that Bernie has brought to the table (other than grid-girls, celebrities, and all the hoopla) I need to be reminded of them.

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