BenzWorld Senior Member
Date registered: Jun 2009
Vehicle: '87 190E 2.3-16
Mentioned: 0 Post(s)
Quoted: 3 Post(s)
Pretty much all car clubs face the same issues. Look at the BMW CCA, for example. Even though the membership seems impressive, the numbers have gone down relative to the massive increase in the number of cars they've been selling (especially to relatively young buyers).
One major problem is that the two main things car clubs used to offer--namely, information and discounts--are readily available online. So, they're left with events. Clubs that focus on social events (e.g., wine & cheese, concours) will always attract an older crowd.
If you want to draw the younger crowd, you have to offer driving events like track days, auto cross, and driving tours. You also have to accept the fact that younger enthusiasts tend to modify their cars, so you can't shun folks with coilovers and giant wheels or whatever. A lot of the young guys will appreciate a vintage car in showroom condition, but the reverse generally does not seem to be the case.
It should go without saying that a club that fails to make itself attractive to younger generations of enthusiasts will eventually become extinct.
1987 W201 190E 2.3-16: Vintage racer
1990 C124 300CE coupe: Daily Driver
1991 Peugeot 405 Mi 16: Weekend Toy