Mercedes + Chrysler + Nissan= Disgust! - Mercedes-Benz Forum

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post #1 of 6 (permalink) Old 09-08-2012, 05:48 PM Thread Starter
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Mercedes + Chrysler + Nissan= Disgust!

I want to bring this up and feel free to give your opinion on the subject.

First of all can someone explain why Mercedes merged with CHRYSLER? I know there is longer a merger but why would MB associate with a brand which in my opinion is a joke. To me that hurts there image in my eyes. Now within a few months supposedly MB will let Nissan build some of there engines for certain cars. Are you kidding me? If I wanted a Nissan I would get one. I mean I love MB but part of it is because its different from the common chrysler or nissan but this is making me seriously think about changing to BMW or Audi(which my brother owned 2 M3s and currently an S5 and says he doesnt like Mercedes because there Americanized). Let me know your opinion.
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post #2 of 6 (permalink) Old 09-09-2012, 11:05 AM
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>>First of all can someone explain why Mercedes merged with CHRYSLER?
According to some people's opinion, the merger was a PR move. During that time, German automakers, namely BMW, VW, American automakers, namely GM, Ford, were sued left and right for the work they did during WWII to "help" Hitler/Nazis. Merging with Chrysler, suing MB would mean sue me sue you. Therefore, the merger was a PR move. Chrysler gained from MB for some car techs, not the other way around. MB gained by avoiding lawsuits from something that's ignored by the world, happened 50-70 years ago.
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post #3 of 6 (permalink) Old 09-09-2012, 01:11 PM
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It also could be argued that Chrysler had the premier automotive engineering and test facility in the world at the time in their Chrysler Technical Center in Auburn Hills, MI.
This gave MB access to a huge engineering pool as there were 8,400 employees at the Technical Center.
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post #4 of 6 (permalink) Old 09-09-2012, 01:46 PM
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My guts are telling me that MB moved to sell more cars in US as this is the biggest market in the World,
Why the Sprinters are sold under Dodge label?
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post #5 of 6 (permalink) Old 09-09-2012, 03:26 PM
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How has MB become more "Americanized" Is he refering to the assembly of the ML and GL's in Alabama plants?
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post #6 of 6 (permalink) Old 09-09-2012, 05:06 PM
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Post From a Daimler AG Shareholder

Jurgen Schremp wanted the fast designs and low costs of Chrysler as well as Chrysler's 10 billion dollar war chest. He knew that to expand Mercedes needed a low cost car and he knew that the smart wasn't doing well and the A class was too expensive to sell outside of Germany.

Mercedes wouldn't share platforms with Chrysler, thinking it would foul the Mercedes brand and Schremp began to lord over the Chrysler executives so that they either were forced out (Bob Lutz) or quit in disgust. When the bottom fell out of the auto market in 2008 Schremp insisted that Chrysler stick with the unrealistic sales projections that he had forced on them ($5 billion for that year). When the Americans couldn't do it he replaced them with Germans which made it worse. By this time the Kuwaiti Royal Investment Authority got involved as did Deutschebank and Schremp was forced out. Dieter Zetsche was appointed CEO and he immediately set out to dump Chrysler.

Schremp wanted to buy Nissan shortly after the merger but the board voted no.

If you want more details read "Taken for a Ride. How Daimler drove off with Chrysler" by Bill Vlasic and Bradley Stertz.

And no I did NOT vote for the merger!

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