Celebrations are in order! For BMW & Audi, that is
Luxury-car sales continue to surge despite economy - MarketWatch
Global sales for the company's core BMW brand rose 9.3% year-on-year to 128,446 cars from 117,471 last year, driven by strong demand for the compact sports-utility-vehicles X3 and X1. In the January-to-September period, the brand's sales were up by 15% at 1.02 million cars after 892,729 vehicles in the same period last year.
BMW's sales figures were mirrored by Volkswagen's Audi premium brand.
Audi said Monday that global sales rose 17% on the year in September to 120,200 cars from 102,672 in the same month last year, and were also up 17% in the first nine months of the year at 973,200 after 829,281 cars in 2010. Audi benefited from its strong footprint in the dynamic Chinese market, where sales increased by 33% to 29,476 cars last month from 22,125 vehicles in September last year. It also posted sales gains in some of the countries facing tough austerity measures such U.K. and Spain.
Last week, Daimler's Mercedes-Benz brand posted 120,982 car sales for September, up 2% from 118,559 in 2010. Year-to-date, Mercedes-Benz sales were up 7.6% at 919,288 cars after 853,987 vehicles in the prior-year period.
"We will continue to grow in the fourth quarter as well, so we are on track to make 2011 the most successful year in our company's history," Mercedes-Benz sales chief Joachim Schmidt said.