Any (every) performed analyses indicate clearly, that winning is expensive (dear) by firm of new client several times most often than maintenance of client owned already. So, care of personal client is important for all businessmen so. Many known manners exists helping with maintenance of client, last time < last > however, programs for this purpose become very fashion instrument serviceman < be as (serve) > lojalnościowe. Big popularity, programs be glad that this kind, first of all, they owe high efficiency. As seen, that constructed program well < goods (right) > lojalnościowy, can boost for mark significantly " attach " client and loyalty in accordance with she (it) . Processed strategy properly (suitable) and they allow to boost adjusted system of attendance of (service activity of) program sale of product lojalnościowego or favor (services) by so called - upselling at simultaneous drop of cost of promotion - and advertising. System of collection of point is simplest example of program at each performed shopping lojalnościowego, but exchange of point on awards next. Idea of program is very simple lojalnościowych. Client except products or favor (services), for which (who) and something must pay obtain (get) so more - award, presentations (presents) or e.g. decline. Next shopping from other part and gotten flower-beds (trade discounts) and awards attach client for firm, but next - that most important they boost him (it) acquaintance of mark -.