Date registered: Feb 2008
Vehicle: 2004 W220 (S430) ; 2001 R129 (SL500) Sport
Location: Alabama Gulf Coast--formerly Charlottesville, VA
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You can ask what you want. What someone is willing to pay may be a different matter.
The rebuilt trans is probably not going to get you any extra money because of 300E91's logic.
If you have the OEM wheels and tires, put them back on the car and sell the good wheels and tires separately. In my experience selling several used cars (Lexus and Mercedes) lately, buyers will try to beat you down off the KBB price for an 'average' car and they don't care whether the car is pristine or really is 'average.'
Everybody is looking for a bargain and the assumption is you need to sell the car badly to pay off a bookie or to support a drug habit, so nobody is going to pay you what you consider a fair price for the car. I'd strip all the extras off the car and sell them separately and get what the market will bear for what's left.
It's a nice car. It is probably worth $7k to someone who wants a nice car. Truth of the matter is someone looking at a 12 year-old car with 125k miles is not going to be particularly concerned with the niceties of how well it's been kept or what kind of tires it has; they are looking at getting into a Mercedes for cheap so they can impress their friends, girl friends, mom, or whoever.
Good luck. I hope you find a buyer who appreciates the car's condition, and I hope you get what you want for it.
"Don't pick a fight with an old man. If he is too old to fight, he'll just kill you."--John Steinbeck