Blue the colour of tomorrow's cars
From the Associated press..
This is a bit off topic but I think relevant to cars:
Oct 16, 2008
NEW YORKā€“Bored with the same bland silver and white-coloured cars dominating the highways? Worry not. Blue is the car colour of tomorrow.
Automotive paint supplier PPG Industries Inc. issued its annual forecast of popular car colours Wednesday. Blues, particularly more vibrant, richer, complex blues, will take on a more important role in car styling, said Jane Harrington, PPG's manager of colour styling for automotive coatings.
"It's one of those colours that complements vehicle shapes,'' Harrington said. "It's a globally acceptable colour. It doesn't have any bad connotations.''
PPG, based in Troy, Mich., infers future car colours from trends in a wide variety of areas, including fashion, interior design and consumer products. In fact, colour is making its way into a growing number of consumer markets, Harrington said, with customizable colour now an option with cell phones, kitchen appliances and even washing machines.
"Look at home appliances ā€“ washers and driers and refrigerators used to be tan or white," she said. "You can get those in brushed aluminums. You get those in a variety of hues: red, blue, green, whatever works with the interior of your home. I think that's affected all aspect of designs.''
In the coming years, cars will also see a wider variety of colours ā€“ and more complex ones ā€“ thanks to advances in paint technology, Harrington said.
PPG is not the only one that sees blue as the colour of tomorrow. In April, a report by chemicals giant Dupont also predicted a resurgence in blue as a colour choice. They saw an increasing focus on the environment as a reason.
"The source of the trend is influenced by ecological concepts, as we talk about sky, water," said Karen Surcina, colour manager for Dupont Co. "You can also talk about blue as a sophisticated look.''
PPG said its "colourists" have developed more than 130 colour concepts for its automaker customers to consider for the 2011-2012 model years. The palate includes a colour called "Lights Out," a deep, dark blue accented by sparkling glass flakes, and "Split & Peel," a pale, creamy yellow.
Among existing cars, silver continues to be the most popular colour in North America, PPG said. Twenty percent of new cars purchased so far in 2008 were silver, PPG said. White was the No. 2 colour, at 18 percent, followed by black at 17 percent and red at 13 percent.
Elsewhere, silver occupies an even bigger piece of the car market. In Europe, 35 percent of cars new cars this year were silver, while in PPG's Asia-Pacific region, it's 37 percent, PPG said.
What explains the popularity of silver? Harrington said it's a neutral colour that works on just about any car.
"Black, white and silver are core colours that are offered on every single vehicle," she said.
2010 B200, Polar Silver, Premium Pkg
2008 ML350, Obsidian Black, Premium Pkg
2008 C300, Calcite White
2007 C230, 040 Black, Premium Pkg (gone)