Originally Posted by IsellBenz
Don't get me wrong, I can understand wanting the best deal.. I can understand needs and wants, and what the wallet will allow. However to tell me that you are going to discuss price before you have driven the vehicle, before you have heard what these amazing vehicles have to offer? It doesn't make sense... All I am asking is for cooperation, let me help you.. I want you to fall in love with the car... That, in my opinion is the hardest part, the numbers will happen regardless... I want to make a MERCEDES-BENZ purchase an enjoyable, emotional thing.. If you want nothing but cold hard numbers, and to deal with an order taker, go buy a Lexus or Hyundai. I am not looking to break your bank, you know what you can afford... I won't judge anyone whether it is a $5k pre-owned C-Class... or a $145k Cl63. I just want to make it pleasureable... I you to FEEL the value... I want to be able to sleep at night knowing that you are in the right car.. and granted I want to make a good living. I enjoy what I do. I feel that to be 24yrs old and to have reached the pinnacle of any sales job.. I thouroghly enjoy making people happy. I know that it may all pay off in the future.. but when what I worked so hard for is slipping away from me.. I can't help but question buyers and how they want to be sold a vehicle. ESPECIALLY at a level higher than most.
You are always going to have more than one kind of buyer - and that is OK. Some buyers will come in, with a dream that maybe they can own a Benz and you will be able to SELL them a car by showing them all the great elements that go into the Benz and all that goes into the Dealer.
You will also have folks that come in that have already driven the car at another dealer, or have driven enough cars to know how the car is going to drive. They will set in the car, make sure it is comfortable and then want to know PRICE. Just sell them on price. Nothing wrong with that. They may end up being your best client. Don't try to sell them the "Feel and Emotion" if all they want is the price.
You are also going to have the ones that you give your best sales demonstration to, provide them with all the information, all the time for them to fall in love with the car and they will wear you out. In the end you will have wished they had come in and asked "how much?". Different Strokes.
The hardest part of your job is sizing the client when they come in the door, understanding who to sell the allure of the STAR and who to provide a price on a card.
You will sell Mercedes to both.