Date registered: Sep 2005
Vehicle: Green '02 E320 Wagon
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Your take on ads from BMW and Audi
BMW and Audi/VW have some interesting radio and print ads here in America these days.
BMW promotes their status as an independent car maker, free to do what it knows is right, outright insulting Benz for bowing to its parent company and designing for "mainstream vanilla-ism". I have to agree with being mad at Benz, but I don't know enough about BMW engineering quality to support that position.
Audi is making the phrase "German engineering" desirable again by using it in all of their ads. There's even a (VW) radio ad with a "German WV engineer test driving the competitor's car" where he makes fun of it in a thick German accent. Yet, they keep it light by promoting their cars (VW) as fun cars. Is Audi doing the same?
What's your take on these ads? Are we Benz owners getting dragged through the mud yet again? Personally, I feel more exclusive since I *don't* hear and see Benz ads on radio and magazines. They don't need to advertise.
Getting my Benz back on the road one step at a time