DC's offensive ad - Page 3 - Mercedes-Benz Forum

View Poll Results: Does you think this is OK marketing?
yes 17 40.48%
no 19 45.24%
indifferent 6 14.29%
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post #21 of 22 (permalink) Old 05-27-2006, 06:44 PM
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Is MB trying to distance themselves from the Chrysler roots, because that'd be a pretty funny joke. Hopefully, they are just mocking the local US gas guzzlers, as they should.

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post #22 of 22 (permalink) Old 05-27-2006, 07:35 PM
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No, as noted correctly in one or two posts above the ad is saying the Smart is pure EuroWagen. I don’t believe it was intended as a put-down but I can see how one might infer that to be true.

Funny thing is I’m the target audience for the ad as I hate American cars almost as much as I hate cars from Japan/Korea/China; Smart leaves me cold. I’d never own one. I’d never fit inside the thing.
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