BenzWorld Senior Member
Date registered: Sep 2003
Vehicle: SL500, ML320, E320
Location: Scottsdale, AZ
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RE: Just womdering ?
Without trying to sound demeaning or condescending, do you think that Mercedes target demographic is truly the "average" buyer?
I think the case with MB, along with BMW and other upscale makers, is that they target the professional and business market with moderate incomes and above. Each time one of these brands has attempted to offer an "everyman" brand targeted to a lower pricepoint, it's backfired.
They're more expensive to buy, more expensive to maintain and bring a generally higher resale when traded or sold in comparison to main stream Fords, Chevy's and the like.
To some degree, I suppose that's exactly why we want `em.