What do you think the CORE of Mercedes-Benz?[?] - Mercedes-Benz Forum

 
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post #1 of 9 (permalink) Old 02-18-2005, 01:47 AM Thread Starter
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What do you think the CORE of Mercedes-Benz?[?]

I had a chance to see a speech from Howard Schultz, chairman of Starbuck.
One thing I remember that it is very important for business to have a core product or service. As obvious, coffee is the core product of Starbucks.

Here are some of my thoughts;
Apple – ipod (used to be mac)
BMW – 3 series (more that 2/3 of BMW sales are 3 series, if I have correct information)
Honda – small engine & cars (such as lawn mower, motorcycle, Civic and Accord)
Swatch – watch
Rolex – premium watch
Outback – Steak
and so forth …

So, what do you think the CORE product of Mercedes-Benz?
I couldn’t decide since there are too many models.
My best guess is SL.

Thanks a ton in advance for your replies.

P.S. This thread is not endorsed or affiliated with any business for commercial purposes. Just I want to share information with other Mercedes-Benz owners.
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post #2 of 9 (permalink) Old 02-18-2005, 11:25 AM
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RE: What do you think the CORE of Mercedes-Benz?[?]

I would say its probably the w210. It seems that I see the most of those on the road, but maybe thats because I drive one and look out for them. [:)]
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post #3 of 9 (permalink) Old 02-18-2005, 01:50 PM
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RE: What do you think the CORE of Mercedes-Benz?[?]

I love your question because it relates to my own consulting business, but it sure isn't an easy one.
My definition is that the "core" work or product gives rise to everything the organization does.

1. MB have always had an expensive saloon and luxury roadster.
2. I think the S and SL, would be the core products, possibly the AMG versions. Just like the 911 is for Porsche.
3. Without the 4 door sedan (E) and trucks, I don't think they would have survived the 50s and 60's.
4. Without the A, C, and M, I don't think they would have survived the 90's. Just like Cayenne saved the 911.
5. Without Chrysler, they wouldn't survive the next 20 years as an independent. How brilliant is it to make Crossfire and Pacifica using previous generation SLK and E components?
6. Which leads me to my real answer; S and SL are the core products, but their wide range of drivetrains and the ability to cross platforms with them are the foundation of MB.

That's my story, right or wrong. [:)]

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post #4 of 9 (permalink) Old 02-19-2005, 05:43 PM
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RE: What do you think the CORE of Mercedes-Benz?[?]

Mercedes-Benz automobiles is supposed to be the ‘core’ product for DCX – how do you think they’re doing?
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post #5 of 9 (permalink) Old 02-20-2005, 09:06 AM
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RE: What do you think the CORE of Mercedes-Benz?[?]

My vote is "mediocre". I just don't beleive their stated agenda is their real one.

1974 280 (gone)
1982 380SL (schwarzekatz)
1984 300TDT (why did I get rid of the best one?)
1992 300E (gone and forgotten)
1993 190E (daughter drives)
1994 E320 Wagon (gone and forgotten)
2002 ML320 (thank goodness for extended warranty)
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post #6 of 9 (permalink) Old 02-20-2005, 09:39 AM
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RE: What do you think the CORE of Mercedes-Benz?[?]

Car - Mercedes Benz [:D]

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post #7 of 9 (permalink) Old 02-20-2005, 12:22 PM
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RE: What do you think the CORE of Mercedes-Benz?[?]

Uhm, wild guess here... Luxury car?
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post #8 of 9 (permalink) Old 02-21-2005, 01:17 AM
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RE: What do you think the CORE of Mercedes-Benz?[?]


.......Premium CAR manufacturer?

http://www.chinadaily.com.cn/english/doc/2004-06/15/content_340117.htm


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post #9 of 9 (permalink) Old 02-21-2005, 01:39 AM
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RE: What do you think the CORE of Mercedes-Benz?[?]

Quote:
jdc1244a - 2/19/2005 7:43 PM

Mercedes-Benz automobiles is supposed to be the ‘core’ product for DCX – how do you think they’re doing?


Too many stakeholders interests...[V]
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