| Recieved this from P21S in response to my questions about the 100% Carnauba wax:
I see you are referring to our new P21S 100% Carnauba Paste Wax Product.
What we make is a simple promise and it is written right on the package: "We guarantee the only kind of raw wax contained in this formulation to be Number 1 grade Brazilian carnauba from the copernica cerifera tree." Unfortunately consumers have been confused in that the final product (auto wax, or wax) is the same name as its key ingredient (raw wax). In a way it is like a cup of 100% Colombian Coffee. Fact is, 95%+ by weight is water! Here, you are correct that other ingredients are required to make a wax, namely oil(s) and solvent(s). Most manufacturers blend various raw waxes. So do we in our Concours-look Paste Wax which uses several waxes including Carnauba and Beeswax. Our 100% Carnauba Paste Wax Product is quite different in this regard, containing only Carnauba as its raw wax component. If you start using the terms "raw wax" and "finished wax" you will surely do your readers a good service. Even then, however, it will be difficult to compare waxes based on absolute content of carnauba, as manufacturers typically do not tell you whether, say 40% is meant as 40% of the total finished wax or 40% of the raw wax content. In our case, we have done so more clearly (as per our guarantee above), though for proprietary reasons we cannot divulge this as a percentage of total finished wax.
Kind regards,
P21S Customer Service
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