This is England.
Where an enormous percentage of all the new cars are bought as company cars.
Company cars are very widely given out throughout the UK, as job perks just like paid vacations, dental and medical care are considered job benefits in the USA.
Practically everyone in England who is on salary gets a company car, and they are often entry level small sedan ones like 3 series BMW, Mercedes C class, Ford Mondeo, Opel, etc.
Especially for sales reps who drive a lot.
They show up on used car forecourts after a couple of years from new, so they are all over the place.
I really don't know why everyone gets company cars over there but I think they are given so that when the employee gets a company car, he is getting something that can't be taxed, instead of NO company car at all, but a higher salary, which CAN and is, taxed by the Inland Revenue.
That way the company can pay a lower salary, and the employee will take it but get to drive a new car, so it is a win/win for both.
Tax evasion, err, tax avoidance, is a big part of the British way of life.
I think all this company car stuff started back in the days when Margaret Thatcher was PM, but I am not sure.
This ad is very clearly an appeal to that very HUGE segment of purchasers, the buyers of company cars...
Perhaps some people from Great Britain can comment more comprehensively.