Mercedes-Benz is launching the second phase of an innovative integrated campaign to mark the introduction of the new-generation E-Class on June 10, 2006. The campaign’s worldwide slogan is “E-Class Experience”.
Following the start of traditional advertising in early May, Mercedes-Benz will be offering potential and existing customers various opportunities to gain a first-hand impression of the strengths of the new upper-range model. Marketing activities range from exclusive test drives to a special interactive website, a charity auction on eBay and an extraordinary long distance tour across Europe and Asia.
Beginning in September, Mercedes-Benz will be staging a roadshow that will allow potential customers to view the vehicle in an exclusive setting and test-drive it accompanied by an expert. In Germany, the “E-Class Experience” tour will be stopping in Düsseldorf, Essen, Frankfurt, Hamburg, Cologne, Munich and Nuremberg. The roadshow will then continue to further European countries and overseas.
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